RuPaul's Drag Race UK star Bimini Bon-Boulash, Love Island star Josh Denzel, and YouTuber Joe Weller have joined Formula E's new 'influencer tribe', a diverse group of creators collectively known as The Offset, aiming to 'inspire the next generation of socially conscious sports fans to follow, engage with and shape the future of this progressive brand of all-electric racing'.

Bon-Boulash commented 'I can't wait to partner with Formula E this season. It is a racing series which has sustainability and inclusion at its heart and that fits really well with my ambitions. Promoting sustainability is so important, so that we can help to save the planet for the next generation'.